A reproduction box for the first of the Matchbox 1-75 models.
The models that appeared between 1953 and 1954 were the first releases of Lesney Matchbox products through the Moko distribution company.
Earlier models had been done, but these were the first Matchbox.
Only 7 models were issued in this A type box. Commonly known as the 'Script' boxes due to the word Moko being in a cursive script.